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FocusVision Knowledge Base

This or That Question

Overview

The This or That element allows you to set labels for opposing concepts on both the left and right side of a response grid, creating a question where respondents can rate their preference toward either concept in a single row.

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By default, each row legend in a This or That question is shuffled once per respondent. Additionally, a hidden question is automatically added to the report to track respondent's normalized (de-rotated) responses.

Creating the Question

To create a This or That question, add a new survey element, select "Special Method"  and choose "This or That". Then click "Insert":

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Once the element appears in the staging area, enter the question text and instructions as you would like them to appear in the survey. Then configure your rows and columns using the steps below.

Adding Rows

To create the rows for your question, click "Add Rows" and enter two opposing concepts into the boxes under the legend headers:

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The text in the box under "Left Legend" will appear on the unshuffled left side of the response grid, while the text in the "Right Legend" box will appear on the unshuffled right side of the response grid.

Add as many rows as you like, making sure that each row contains only its two opposing concepts (e.g., Enthusiastic / Indifferent). To add a row, click "+ New Row":

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Adding Columns

Together, the columns define the difference scale for the This or That question. Click "Add Columns" and add one column with the text for every notch you would like to appear between the opposing concepts.

Add as many columns as you like, making sure to include some text for the column header. To add a column, click "+ New Column":

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Additional Considerations

When adding a This or That question, the following limitations and considerations apply:

  • Because row legends are automatically randomized with each other in This or That elements, it is recommended that you do not randomize columns. Randomizing columns can result in reporting errors.

  • The This or That element is not optimized for mobile compatibility and should not be used in mobile or app-only surveys.

Viewing the Report

Because column legends on a “This or “That” question swap per row, the data for each "This or That" question is split into two tables in the report. The first table displays the standard breakout for each concept, while the second table is a "normalized" version of the question, which displays the relative position of each concept.

Table 1

Similar to other Crosstabs tables, the first table includes the total counts for each concept. In this case, each count represents the number of times each column was selected for each row.

For example, imagine that a user makes the following selections at Q1:

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In Table 1, their data will be displayed as a single count for each flavor combination:

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That is, "Chocolate" has a value of "1", "Cherry" has a value of "2", and "Strawberry" has a value of "3".

Table 2

The second, "normalized" table is generated by a hidden question that de-rotates the concepts within the rows and calculates the difference between each concept and the selected option. Essentially, the numbers shown here indicate how close each option is to the legend that was selected.

For example, imagine that a user makes the following selections at Q1:

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In Table 2, their "normalized" data will be displayed as a single count representing the distance between each concept and the legend that was selected:

dec_this_or_that_question_009.png

That is, "Chocolate" has a value of "1" because it was closest to the legend that was selected, while "Vanilla" has a value of "3" because it was farthest from the legend that was selected. Similarly, "Cherry" and "Grape" each have a value of "2" since they were an equal distance from the legend that was selected.

Note: The "normalized" table is only useful to reference when a This or That question has three or more columns. Questions with two or less columns will just show data inverted by column.

Concept Labels

In the second table, the de-rotated concepts are labeled according to their location in the grid. Concepts shown to the left of the grid appear as "rxx_l", while concepts shown to the right will appear as "rxx_r".

For example, in the table below, "Ambitious" has the label "r1_l" because it appeared on the left side of row 1. Likewise, "Unmotivated" has the label "r1_r" because it appeared on the right side of row 1.

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