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FV Decipher Support

All the topics, resources needed for FV Decipher.

 
FocusVision Knowledge Base

This or That Question

Overview

The This or That element allows you to set labels for opposing concepts on both the left and right side of a response grid, creating a question where respondents can rate their preference toward either concept in a single row.

Each row is shuffled once per respondent.

Immediately after your question, a hidden question is created with the normalized results.

This element is not optimized for mobile compatibility due to the fact that it must contain multiple rows and columns.

1:  Adding a This or That Question

Note: You can set the "Show" filter to display only elements that are compatible or optimized for the devices allowed for your project. Click here to learn how to how verify your project settings.

To add a This or That question, add a new survey element, select "Special Method", and click on "This or That". Then click "Insert":

Enter the question text and instructions:

1.1:  Adding Rows

Click "Add Rows" to add the row text and opposing concept. Each row should have opposing concepts (e.g., Enthusiastic / Indifferent):

1.2:  Adding Columns

Click "Add Columns" to enter the scale for the opposing concepts:

1.3:  Answer Actions

Click "Row Actions" and "Column Actions" to set the necessary behavior per answer option:

Click here to learn more about each of the available actions.

2:  Question Options

Click in the question to view the general options. When altered, each of the following options affect all attributes within the "This or That" element:

  • Label: The label assigned to the element. You may edit the default label for the "this or that" element here.
  • Type: Displays the element type. You may change the element type to multi-select, number, select or text.
  • Show If: Allows you to create new logic conditions or select an existing logic condition for the element. For more information, click here.
  • Languages: Select what languages the element will show in if the survey has multiple languages. The default is "all languages".
  • Mandatory: When checked this option will force respondents to provide a response. The respondent will be unable to continue the survey without completing the question.
  • Randomize: Show answer options in random order. Check rows, columns, and/or groups to randomize.
  • Rating/Scale: Enables nets in the report. To learn how to set up your rating scale preferences in the report, click here.
  • More Options: Use the dropdown menu to select less commonly used options. Once selected, you will be able to specify the setting for that option. For more information on each option, click here.
  • Raw Options: If you prefer to manually enter the XML options, use the "raw options" dialogue. This is useful for copying and pasting options between survey elements.

2.1:  Row Options

These options only affect specific row line attributes:

  • Label: The label assigned to the row. You may edit the default label for the row here.
  • Data Value: The value assigned to the row in the data. You may edit the default value for the row here if the option is available.
  • Show If: Allows you to create new logic conditions or select an existing logic condition for the row. For more information, click here.
  • Languages: Select what languages the row will show in if the survey has multiple languages. The default is "all languages".
  • Do Not Randomize: This option is only available if the "Randomize" general option is selected. Checking this box will force the line to remain stationary.
  • Optional: This option is only available if the "mandatory" general option is selected. When checked it will allow for the row to become optional and non-mandatory.
  • Open End: Allows you to add an open end response box to the row by selecting "mandatory" or "optional" from the dropdown menu. "Mandatory" means the respondent must enter feedback in the response box to continue if the row is selected, "optional" means that feedback is not required.
  • Hidden: This option will hide the row from respondents.
  • No Answer: This option will replace the radio button form with an exclusive checkbox form. It is primarily used if there is a "Don't know" or "None of these" answer choice in the question.
  • More Options: Use the dropdown menu to select less commonly used options. Once selected, you will be able to specify the setting for that option. For more information on each option, click here.
  • Raw Options: If you prefer to manually enter the XML options, use the "raw options" dialogue. This is useful for copying and pasting options between survey elements.

2.2:  Column Options

These options only affect specific column line attributes:

  • Label: The label assigned to the column. You may edit the default label for the column here.
  • Data Value: The value assigned to the column in the data. You may edit the default value for the column here if the option is available.
  • Show If: Allows you to create new logic conditions or select an existing logic condition for the column. For more information, click here.
  • Languages: Select what languages the column will show in if the survey has multiple languages. The default is "all languages".
  • Do Not Randomize: This option is only available if the "Randomize" general option is selected. Checking this box will force the line to remain stationary.
  • Optional: This option is only available if the "mandatory" general option is selected. When checked it will allow for the column to become optional and non-mandatory.
  • Hidden: The option will hide the column from respondents.
  • More Options: Use the drop down menu to select less commonly used options. Once selected, you will be able to specify the setting for that option. For more information on each option, click here.
  • Raw Options: If you prefer to manually enter the XML options, use the "raw options" dialogue. This is useful for copying and pasting options between survey elements.

3:  In the Report

In the report, the data for the "This or That" element will be broken out into two tables. The first table will show the standard breakout for each row in the question:

The second table will be a "normalized" version of the question, which will show the breakout for each individual concept:

To minimize respondent bias, the "This or That" element uses a left/right rotation for its options. The "normalized" table de-rotates the concepts (see labels rxx_l for concepts listed on the left, and rxx_r for concepts listed on the right), providing a value for each that is its distance from the actual response.

For example, imagine a response grid where "Ambitious" is shown on the left and "Unmotivated" on the right:

Ambitious  1   2   3  Unmotivated 

Then imagine a respondent selects the number "3" as their response:

Ambitious  1   2  [3]  Unmotivated

In the "normalized" table for this response grid, "Ambitious" would show as "3" in the data (i.e., it is three positions from the selected answer) and "Unmotivated" would show as "1" (i.e., it is one position from the selected answer).

The "normalized" table is only useful to reference when a This or That question has three or more columns. Questions with two or less columns will just show data inverted by column.