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FocusVision Knowledge Base

Mobile Surveys

Note that several features here are deprecated in the Survey 5.8+ software.

Mobile Surveys are web surveys designed and optimized for use with mobile devices and tablets. Kinesis Survey offers worldwide support for these devices - this is done by auto-detecting the kind of device being used and applying a touch-optimized mobile and tablet framework to your survey. For a detailed guide on designing and maintaining mobile surveys, download our Best Mobile Practices Whitepaper.

1:  Creating a Mobile Compatible Survey

To enable mobile compatibility for your survey, choose the appropriate device support options available under Survey Properties.

  • Survey 5.5 and 5.7: You must select the mobile, tablet, and feature phone options separately. When detected, these devices will display your survey in our mobile framework.
  • Survey 5.8+: Select the "Mobile and Tablet Devices" option. All HTML5-enabled mobile devices will display your survey with the mobile theme.

2:  Mobile Themes

Wireless stylesheets only work on devices that support XHTML MP or XHTML Basic. Touchscreen stylesheets are also available for touchscreen capable devices, such as Webkit (iPhone, iPod, iPad) or Android devices. Consult the Mobile Themes documenation for additional assistance.

3:  Web Links and Mobile Links

IMPORTANT: As of Survey 5.8+, all surveys use a single URL with full mobile support.

In order to utilize our device detection for mobile surveys, you must use a mobile access link. Mobile access links differ from the standard Kinesis web survey links in that they 'do _not_ contain the module used for desktop and laptop mode:

Web link:

Mobile link:

Mobile surveys support all available survey access methods. However, Kinesis also provides the ability to use SMS text invitations if a mobile phone number<rep>The SMS text feature is only available for respondents based in the United States.</rep> and mobile carrier have been uploaded via the Respondent Manager. Consult the Survey Invitations article for additional assistance on implementing the SMS invitation feature.

4:  Using Quick Response (QR) Codes

Quick Response (QR) codes are a type of matrix barcode which can be scanned by a mobile device to quickly and convenient read and store information. Kinesis Survey uses this functionality to store invitation URLs for all mobile surveys; the codes are generated when mobile or tablet device mode is selected, and can then be downloaded and utilized by our clients for digital or print survey invitations, e.g. a QR code printed in a magazine article would direct a respondent to your Kinesis Mobile Survey to collect feedback on what they just read.

QR codes can be used in Google's mobile Android operating system using Google Goggles or 3rd party barcode scanners. QR Codes can be used in iOS devices [iPhone/iPod/iPad] via 3rd party barcode scanners. The browser supports URI redirection, which allows QR Codes to send metadata to existing applications on the device. Nokia's Symbian operating system features a barcode scanner which can read QR Codes,[14] while mbarcode[15] is a QR Code reader for the Maemo operating system. In the Apple iOS, a QR Code reader is not natively included, but more than fifty paid and free apps are available with both scanning capabilities and hard-linking to URI. Google Goggles is also available for iOS. With BlackBerry devices, the App World application can natively scan QR Codes and load any recognized Web URLs on the device's Web browser. Windows Phone 7.5 is able to scan QR Codes through the Bing search app. They can also be used on the Nintendo 3DS.

4.1:  Downloading the QR Code

To download the QR codes generated for your Mobile Survey, select the My Survey Project menu item. Under Project Information, a hyperlink will be available for "Quick Launch on Mobile".

Clicking this link will display the QR code image and mobile access link. You may click on the image to download a high-resolution version. If you need to make any adjustments to the link, for example if appending any custom URL parameters, simply make the changes in the input space provided and click "Regenerate QR code" to get a new image.

5:  Mobile Device Modes

Mobile respondents will see your survey rendered in one of four modes:

5.1:  HTML5 / Webkit

OS: Android, iOS, Windows Phone 7.5+, Blackberry OS 7+ 
Devices: Smartphones, Tablets 

  • Touchscreens
  • HTML5 & CSS3
  • Embedded images and multimedia files
  • Multiple questions per page
  • Question Types: radio, pulldown, checkbox, text & text area, numeric, computational, extratext, and matrix tables.
  • Question Types (Survey 5.8+): sliders, file upload, form tables.

5.2:  XHTML MP (Mobile Profile)

IMPORTANT: XHTML MP support has been discontinued as of Survey 5.8+. OS: Blackberry OS 6.0, Symbian, Windows Mobile (not Windows Phone) 
Devices: Feature Phones with Limited HTML5 Support 

  • Basic HTML and CSS
  • Embedded images and some multimedia types
  • Multiple questions per page
  • Question types: radio, pulldown, checkbox, text & text area, numeric, computational, and extratext.

5.3:  XHTML

IMPORTANT: XHTML support has been discontinued as of Survey 5.8+. Devices: Older Feature Phones with Minimal/Basic HTML Support 

  • Basic HTML
  • Embedded images and some multimedia types
  • Multiple questions per page
  • Question types: radio, pulldown, checkbox, text & text area, numeric, computational, and extratext.

5.4:  WML (Wireless Markup Language)

IMPORTANT: WML support has been discontinued as of Survey 5.8+.

Devices: WAP Phones, Monochrome Displays 

  • Single question per page
  • Question types: radio, pulldown, checkbox, text & text area, numeric, computational, and extratext.
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